Dolce and Gabbana have discovered some new protagonists for their latest ad campaign in some sexy Italian players….but not footballers. For the latest Dolce & Gabbana underwear ad, Italian rugby players are gracing posters throughout Milan and elsewhere, dressed only in their jocks.

Italian rugby is experiencing a greater following as people start to appreciate the game more, and them team discovers it won’t always be left holding the wooden spoon. It’s not the first time Italian rugby has indulged in a ’sex sells’ campaign, after a 2006 Italian rugby player calendar called “Angeli del rugby”.

Angels or not, the extreme masculinity of rugby is undergoing a renaissance in Italy and is perhaps closer to their notions of macho Latin style than some of the prima donna antics of Italian football players. For more pics of the Italian rugby players, go to the Ohlala mag site.

Source | Ohlala

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