Carosello: Pirelli from the stone age to Pzero web

posted: Saturday 19 July 2008 by Alison in: Videos

As we continue with our look at Carosello, the film-like advertising from Italy of the late 1950’s, here is a strange ad for Pirelli tyres. A drawn-out storyline, basically a family visiting Africa in the stone age is saved by Tarzan Pirelli.

Tarzan explains that we’re no longer in the stone age, and now you can travel safely with Pirelli tyres. Have a look for some early animation and the usual slapstick Italian humour. Go to the Pirelli Pzero for information on the brand which now includes a shoe range and other clothing.

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