The best in Italian Design: Italia Independent at the Pitti Uomo 2008, Florence

posted: Thursday 19 June 2008 by Alison in: Art/design Florence

If you could name your favourite piece of Italian design, what would it be? Whatever it is, Italia Independent has got it all covered at this year’s Pitti Uomo 74, currently being held in Florence from June 17 to 21.

The Pitti Uomo event includes the UPS Fashion & Design Contest, a Walter Van Beirendonck fashion show, and this exhibition from Italia Independent, amongst many other events and exhibitors.

Italia Independent has no limits as to the merchandise on which to leave its mark. In this effort of models and prototypes created by Giugiaro Design and Changedesign, in collaboration with Fiat Group and Montecarlo Offshore, Italia Independent has personalised: a Maserati GranTurismo, a Fiat 500, a Ducati Hyperchanged, a Vespa Piaggio GTS, a Massif Iveco off-road, a carbon bicycle (Changed Bike), and a motorboat made entirely from carbon (Montecarlo Offshore).

And we were tempted to think the world of Italian design was limited to shoes and furniture…

Photos by Ginevra (thanks!)