World famous fashion house Giorgio Armani has just launched Armani Code Sport, a new fragrance for men; created by master perfumer Jacques Cavallier, the Armani code sport is full of energy and character, successfully mixing three different varieties of mint with ginger and vetiver oil flavours. To promote this new fragrance, Giorgio Armani has enlisted the beautiful and sexy Megan Fox.

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A couple of days ago king Giorgio played the host in his exclusive Armani Casa boutique in Milan; the store was full of whispering women dressed to the nines and with a glass of white wine in their hands; there were lots of ahs and ohs as they walked among the furniture on show. The theme was “Country and town houses”; at first everything looked austere, almost monastic in style, after all we all Know Giorgio Armani love of minimalism, but at a clooser look one would discover a different world, where a detail -say on a vase, table lamp or cutlery set- would give out an unexpected, friendly warmth. Giorgio Armani was right once again: true luxury is about understatement.

Milan’s Fuorisalone 2011: the timeless style of Armani Casa

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Last week in Milan Giorgio Armani showed us that he was still the king; his collection for next fall (almost entirely dominated by black but with splashes of soft nudes and delicate pinks) made a strong impression. From the ankle-length trousers to the flared coats, the Armani woman is out to seduce, choosing and wearing only clothes of alluring femininity.

Photo | TFS

Continue reading: Milan women’s fashion week autumn winter 2011/12: Giorgio Armani

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With the new Armani campaign for spring 2011 in full effect, Megan Fox can be seen everywhere; giant billboards featuring the beautiful model have appeared all over the world, but if you are one of those insatiable fans always on the look-out for new images, take a look this video and if it doesn’t satisfy you for a while, nothing will!

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Photographer Nick Knight and super model Ben Hill capture all the magic that King Giorgio creates and evokes with his astonishing collections. For spring 2011, the Italian designer has delivered a range of impeccablytailored suits and sophisticated ensembles! Get ready to be dazzled!

Giorgio Armani uomo primavera-estate 2011, il lookbook

Continue reading: Giorgio Armani spring 2011 campaign

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Italian designer Giorgio Armani will dress Charlene Wittstock for her wedding to Prince Albert of Monaco. This is at least what Giorgio Armani told reporters at the end of his fashion show in Milan yesterday. For more news on Charlene Wittstock ’s bridal gown stay tuned!

Source | People.com

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Megan Fox has gone from a brand ambassador for the Giorgio Armani line of Italian lingerie to the “face of beauty” in the Armani cosmetic range. The cosmetics go from the ‘girl next door’ look to full-blown sexy red lips. Armani has said that the reason why Megan Fox was chosen for his brand is that she represents the spirit of many women today: free, confident and seductive. Check it out in the video.

Source | Stylist

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We all know that Giorgio Armani likes sports so the news that ace tennis player Rafael Nadal is the new face of Emporio Armani underwear and Armani jeans did not come as a surprise at all; after David Beckham and Cristiano Ronaldo is now the turn of the golden boy of tennis to strip down for the famous Italian brand!

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As Dubai feels the heat of hte economic downturn, the Armani Hotel there is offering lower prices on its rooms by up to 40 percent. Imagine that - a 40 percent discount on an Armani Hotel room. The hotel opened only seven months ago and as the economic crisis makes its presence felt even in a temple of luxury like Dubai, a seven star hotel has stepped down ever so slightly from its pedestal.

The Arabian Business publication reports that a room costing about 780 euros a night in April is down to 470 euros. A two-bedroom suite at that time costing about 7,820 euros is now down to about 4,700 euros.

The first signs of an economic recovery are starting to appear though, as the Department of Tourism and Commerce Marketing in Dubai reports that bookings at the Armani Hotel have risen by six percent. Tourist visits in general to Dubai rose nine percent in the first half of this year. Are Italians going elsewhere to experience their own Italian luxury? We still won’t be booking a room anytime soon, but if you do, please write and tell us what it was like!

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Italian fashion designers seem to have a soft spot for the Aeolian islands off the coast of Sicily; after Roberto Cavalli and Dolce & Gabbana who spent part of their summer holidays in the archipelago, it’s now the turn of Giorgio Armani to enjoy the breathtaking beauty of the islands aboard his luxurious yacht Main. The famous designer has just been spotted in Stromboli - the island with the only active volcano in the area.

Source | Tempostretto.it

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The Giorgio Armani classics were all there; from pleated trousers to double-breasted jackets many of which came in grey and blue hues. As always with Giorgio Armani the main focus of the collection was on emphasising the figure and its natural elegance. Here’s the gallery!

Milan men’s fashion week spring-summer 2011: Giorgio Armani

Continue reading: Milan men's fashion week spring-summer 2011: Giorgio Armani

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Italian designer Giorgio Armani has been spotted in Amalfi. His luxury yacht Main ancored off the Amalfitan coast was cynosure of all eyes. Built just a three years ago, this super boat cost King Giorgio more than 40 million euros!

Source | Ilfogliocostadamalfi.it

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